How Whiteboard Animation Helps Increase Brand Awareness

Read Time: 2 minutes

Building brand awareness is Marketing 101: Awareness leads to trust, trust leads to sales, and sales lead to loyalty. Social media and other web-based advertising content are great tools to build brand awareness, but some types of content are more effective than others. Here are three reasons why you should use whiteboard animation videos as part of your brand awareness strategy.

Whiteboard Animation Promotes Visual Consistency

Visual consistency is useful in marketing because the more frequently you get your brand-recognizable content in front of a viewer, the more you’ll increase brand recall. Publishing videos with similar color palettes, fonts, filters, and emotional responses help build a stronger relationship with the viewer — but producing visually consistent videos is easier said than done. Live-shot videos can look and feel drastically different depending on background, lighting, or camera angle. Text-only videos can have identical colors and fonts but may come across as dull and less engaging. Whiteboard animation videos are perfectly suited to visual consistency because they have a similar overall appearance and feel while still being customizable for a unique message. Plus, whiteboard animation videos capture viewer attention from start to finish better than any other type of video!

Whiteboard Animation Is Not Dependent on Sound

Before you produce any video, consider these statistics:

  • 85% of Facebook users watch videos with the sound off.
  • 40% of Instagram stories are played with the sound off.
  • Twitter videos without sound are viewed 28% longer than those with sound.
  • 69% of viewers turn sound off in public places, and 25% even watch without sound in private spaces.
  • 82% of users exit a website or close a browser with an autoplay video that has sound.

Does this mean you should never use sound? Of course not. But make sure any videos you create get your brand’s message across even when viewed with the sound off. Whiteboard animation videos are ideal for this, combining engaging visuals with explanatory text that engage the viewer and get your message across whether they opt for sound or not.

Whiteboard Animation Allows You to Produce More Content 

The more engaging and high-quality content you produce, the higher the chance you’ll increase your viewership and get your brand in front of more people. Unfortunately, videos can be time-consuming and expensive to produce — especially if you want ones done well. When you create whiteboard animation videos using a visual communication platform, you can produce branded content quickly, easily, and for pennies on the dollar. There’s no need to set up video shoots or commission a video from an agency. You can have a whiteboard animation video ready to publish just minutes after creative inspiration strikes!

Whiteboard Animation Made Easy

Ready to start creating? Powtoon is the visual communication platform that does it all! Produce professional-quality whiteboard animation videos, custom characters, animated infographics, live-action videos, or kinetic typography optimized for multiple channels. With thousands of templates and access to royalty-free stock videos and images, you can quickly and easily create high-quality content that boosts your brand awareness. Sign up for a free account today!

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Shoshi Davis

Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of "Unbridled Enthusiasm." So that was pretty cool.
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