Are you looking for simple yet effective ways to incorporate AI videos into your daily video creation workflows?

In the past, creating engaging videos required a steep learning curve, hours of effort, and often, expensive professional equipment.

Now, with the AI video generator market expected to be worth $1.76 billion by 2030, the possibilities are endless. Today, anyone with an idea and tools can generate stunning videos online effortlessly and affordably.

Understanding the urge to create compelling video content, many companies have stepped forward with AI-based solutions. 

But which is the best one?

TL;DR

• We have tested some of the best AI video generators and curated this list of the top solutions you should keep an eye out for in 2024.
• Our criteria for selection were affordability, ease of use, features offered, and customer satisfaction.
• Some of our best findings come packed with API integrations, idea-to-video, text-to-video, PPT-to-video, and other unique features, all catering to your unique needs.

What’s the Buzz About AI-Powered Videos?

The world of video content has taken a quantum leap thanks to the advent of AI video generators. These solutions use advanced algorithms to automate the video creation process, making it seamless and efficient.

The result? High-quality videos that look professionally made without breaking your budget or requiring any technical expertise.

But why exactly are AI-powered videos becoming so popular?

The reasons vary, but some of the key points would include:

Improved Speed and Efficiency

While using an AI video generator online, one may count on getting the job done in hours, if not minutes. This is because AI technology automates most of the processes – from finding and compiling relevant video clips to editing them into a cohesive story.

However, it’s not as simple as just pressing a button and having a ready-made video. The AI still requires human input, such as selecting the type of video, desired style, and adding personal touches.

Greater Cost Savings

Professional video production is an expensive affair that can put a strain on any business’s marketing budget. AI video generators offer a more affordable alternative without compromising on quality.

Wider Accessibility

AI video generators are designed to be user-friendly and require little to no technical knowledge. This makes it possible for anyone to create engaging videos regardless of background or skill set.

10+ Best AI Video Generators to Create a Video in a Snap!

Before we dig deeper into finding the best software to satisfy your needs, it’s worth noting that these reviews may change over time as tools upgrade and more user feedback is generated. We will carefully monitor the market to ensure our selection remains relevant and up-to-date.

Happy reading!

1. Powtoon Imagine 

Features to Explore 

• AI-powered video creation
• AI voiceover with human character voices
• AI script generator
• Smart scenes with pre-built animated sets and characters
• Royalty-free stock footage and music library
• Subtitles and translation

And so much more!

More Things You’ll Love

Presenting Powtoon Imagine, our number one choice. Why is it the best? It does all of the work from beginning to end, produces a polished first draft of your video so you can concentrate just on editing it to perfection, and doesn’t require any guidance or writing experience. 

The magic of Powtoon Imagine isn’t over once your AI-generated video is ready. It handles the initial AI video creation, while Powtoon’s robust studio of editing tools empowers limitless customization. Add your personal touch by editing text, colors, animation, voiceovers, and more to complete your vision.

Refining Your Video in the Powtoon Studio

Powtoon’s Imagine Producer is paired with the Powtoon Studio, a comprehensive and user-friendly editing platform. This dynamic duo gives you the freedom to refine your video further with an array of advanced yet intuitive tools. In the Powtoon Studio, you can inject your own unique style by adding or changing media, adjusting text styles, and modifying other visual elements.

You’ll also have the option to enhance the audio-visual experience by adding background music or sound effects that set the right mood for your video. Another highlight is the ability to incorporate voiceovers, adding a personal touch to your video content. The platform also allows you to add animated characters to your video, offering an engaging way to present information or tell a story.

2. Synthesia

Features to Explore

• Text-to-video conversion
• 140+ AI avatars paired with AI voices in 120+ languages
• Collaboration tools

Things to Consider

• Poor quality on bigger screens

More about Synthesia

Described as a natural-sounding AI video generator, Synthesia integrates the latest voice cloning and video production technologies to provide users with a seamless experience. With its incredible features and tools to simplify the video creation process, it has quickly gained popularity among businesses.

Synthesia’s AI-generated avatars are an impressive feature, providing a realistic representation of your video content. These avatars are great for enhancing knowledge base resources, especially if budget and time constraints prevent hiring real people.

Moreover, Synthesia allows you to upload your own footage and superimpose the AI avatar, delivering a dual-layered presentation.

However, the technology may not be quite ready for presentations on a larger screen. While they are quite good, they are not flawless. On a full screen, some imperfections and unnatural movements can be spotted.

Working towards democratizing video content creation, Synthesia also allows its users to generate videos in multiple languages, making it ideal for businesses with a global reach. However, being limited to web-based usage may inconvenience some users, especially those preferring offline or on-the-go editing.

3. Descript

Features to Explore

• Text-based video and audio editing
• Eye Contact feature allowing to read from a script
• Automatic filler words and silence removal

Things to Consider

• Free plan available for one transcription hour per month
• Lacks mobile application

More about Descript

As an AI-powered video editing platform, Descript helps its users automate and simplify some of the most complicated video production processes.

The automatic transcript editing feature suggests that anything a user adds, moves, or deletes in the transcript immediately affects the video. This can become a significant time saver for those with frequent errors or who need extensive editing.

Additionally, if you are uncomfortable speaking directly to the camera or want a more polished look without pauses and lost eye contact, the software allows you to record your audio while reading from a script. The AI engine adjusts the position of your eyes to ensure you appear to have maintained eye contact with your audience throughout the video.

Descript offers tools and additional transcription hours for users on the paid plans. However, note that the free plan provides one transcription hour per month with limited features.

4. Runway 

Features to Explore

• Gen-2 text-to-video tool
• Animating images with AI
• Erasing things from videos

Things to Consider

• The pricing model is based on credits

More about Runway

Runway is an innovative platform that combines machine learning with art and design, thus democratizing the capabilities of artificial intelligence and making them accessible to all, irrespective of their technical expertise.

This notion aligns with the growing trend towards making complex technologies more user-friendly and widely available.

Runway’s remarkable range of tools and features, such as the Gen-2 text-to-video tool, animating images with AI, and erasing elements from videos, make it a compelling choice for video creation and editing.

It can be a great solution for YouTubers, filmmakers, and anyone interested in creating video content that stands out with its stunning visuals and creative elements.

The platform’s pricing model is based on credits, which means users can purchase a certain amount of footage or output per month. They also deploy a user-based rating scale to evaluate the complexity of each project, and prices vary accordingly.

5. Colossyan

Features to Explore

• Auto-translating the video into over 70 languages
• Over 50 AI avatars speaking with various accents
• PDF-to-video and presentation-to-video conversion

Things to Consider

• Lacks free plan
• Great for businesses but may be challenging to use for individuals

More about Colossyan

This software has made it into our list of the best AI video generators, as it provides all the tools a business needs to create high-quality videos without technical expertise.

Colossyan’s interface, coupled with its intuitive features and the ability to translate videos into over 70 languages, makes it a popular choice among businesses seeking to expand their reach.

Apart from that, Colossyan allows you to choose an AI avatar from over 50 options, each with its own distinct accent and speaking style. This feature ensures you create localized content that resonates with your target audience.

Converting PDFs and PPTs into interactive videos via AI is probably among the most attractive features of Colossyan and artificial intelligence in general. This approach to content repurposing makes it a great choice for users willing to incorporate AI into tutorial and training content creation.

However, note that this software does not offer a free plan and may be more suitable for businesses than individual users.

6. HeyGen

Features to Explore

• 300+ automated voices
• Integration with Zapier allowing to connect with other tools and apps
• Multi-language video generation

Things to Consider

• Limited to video generation with AI avatars

More about HeyGen

HeyGen is another AI video generator online standing out thanks to its extensive selection of automated voices available in more than 40 languages. The AI avatars represent various ethnicities, ages, and genders, making creating diverse and inclusive content easier for users.

It can be a great solution for training and explainer videos, allowing you to create clear and concise narration with text-to-speech conversion.

Getting started with HeyGen is a pretty straightforward process. You can either choose to create your video content with one of their ready-made templates or find an AI avatar and create your content from scratch. The editor is flexible, but the customization options are limited. You cannot create animated videos with HeyGen compared to other AI video generation software. It is suitable only for AI-based avatar video generation. However, it makes up for its integration with Zapier, allowing users to connect HeyGen with platforms like YouTube, Slack, etc.

7. VEED

Features to Explore

• AI video script generator
• Royalty-free stock footage and music library
• Adding subtitles and transcribing audio with AI

Things to Consider

• Limited editing functionality in the mobile application
• The free plan restricts video length to a maximum upload size of 1GB

More about VEED

Assisting beginners and professionals alike, Veed is a cloud-based online video editor with a user-friendly interface and multiple editing features.

VEED is not only a potent video editing tool but a comprehensive platform for live streaming, as well. It simplifies the process of going live; all you need is your browser, and you can stream across multiple channels, invite guests in real-time, and even record your stream.

Once the live is over, the platform’s post-streaming functionality allows you to repurpose the content and turn it into clips for social media platforms like TikTok, LinkedIn, or YouTube.

Unlike some video editing tools, VEED is capable of automatically generating subtitles by transcribing your audio or video files to text with a simple click. The platform boasts an impressive 95% accuracy rate, ensuring your transcriptions are as accurate as possible.  However, note that unlimited access to this feature is available for Pro accounts.

8. Steve AI

Features to Explore

• Animation capabilities
• Ability to convert blog posts into videos
• Team-based collaboration

Things to Consider

• Longer learning curve
• Limited customization for advanced video creators

More about Steve AI

Packed with the minimum set of editing features required to create a video, Steve AI is an AI-based video creation tool from Animaker developers.

The platform’s most distinctive feature is its animation-making functionality, allowing users to bring their static images and graphics to life with simple drag-and-drop actions.

In contrast to other software in the market, Steve AI delivers a unique experience by providing users with a library of pre-made templates. This feature expedites the video creation process, offering an excellent starting point for users. Additionally, the platform facilitates the customization of videos by incorporating text, images, sound, and special effects.

With Steve AI’s ability to convert blog posts into videos and its team-based collaboration feature, the platform may prove useful for businesses looking to create informative and engaging content quickly.

Unlike professional animation tools and video generators, the software’s learning curve may seem steeper for beginners. Yet, the toolset lacks advanced capabilities, making it less attractive for advanced video creators.

9. DeepBrain

Features to Explore

• Photorealistic avatars for human-like experience
• ChatGPT integration
• Video, audio, chromakey, and other export options

Things to Consider

• Lacks AI avatar customization options
• No preview functionality before publishing your video

More about DeepBrain

A unique AI video generator, DeepBrain stands out with its focus on creating human-like avatars for an interactive and engaging experience.

DeepBrain’s advanced text-to-speech capabilities with expressive, human-like speech can create an interactive dialogue with your audience. Their innovative technology also seamlessly integrates with OpenAI’s language-processing AI model, aka ChatGPT. This combination allows users to transform text into engaging conversations, adding a human touch to AI-generated video content.

Like some other best AI video generators, DeepBrain can also transform a PowerPoint presentation into a video with just a few simple clicks. This is especially useful for businesses and individuals looking to create visually appealing content quickly.

While the platform offers different export options for video, audio, chromakey, etc., it lacks customization capabilities for AI models. Additionally, no preview functionality is available before publishing your video, making it difficult to make any last-minute changes or adjustments.  So, ensure you have your script finalized before generating your video with DeepBrain.

10. Hour One

Features to Explore

• API integration
• 100+ stock avatars with super-realistic appearance

Things to Consider

• Occasional issues with lip-syncing

More about Hour One

Distinguishing itself with its array of 100+ ethnically diverse AI spokespersons, each designed to bring a unique and personalized touch to your video content, Hour One is a beginner-friendly AI video generator.

Users can use various vocal options within the platform, selecting from different voices, tones, fluency, and accents to apply the preferred vocal combination to their chosen characters.

Not all industry players offer API integration for their AI tools. Hour One has gone the extra mile, allowing developers to embed AI video generation capabilities into their applications, websites, or software. This feature significantly expands the versatility of Hour One beyond its inherent user interface.

With a paid subscription and access to the API system, users gain an on-demand AI training video generator and the ability to collaborate on larger projects.

While it mostly serves as a great solution for AI training videos, some users have reported occasional issues with lip-syncing. So, consider double-checking your final outcome before publishing your video. Additionally, the platform may not be the best option for advanced users due to limited customization capabilities.  However, it remains a great option for beginners or those looking for simple and accessible AI video creation.

11. Elai

Features to Explore

• Voice cloning available in 28 languages
• Royalty-free music, graphic, and video asset library
• 50+ customizable video templates

Things to consider

• Lacks timeline editing functionality
• Only 1 minute of free credit available

More about Elai

Elai presents an innovative approach to video creation with its unique idea-to-video feature. All you need is an idea, and Elai does the rest. It generates a script, chooses an AI voice for the voiceover, and selects an AI avatar as the presenter. The platform automatically provides background music, ensuring a fully immersive video experience for your audience.

Such comprehensive support for quickly generating videos from just an idea is rare among AI solutions. The platform’s AI assistance is not only limited to video creation but also extends to editing your script. You can request the AI to add missing content, extend or reduce paragraphs, enhance the text’s engagement level, and much more.

As great as it is for beginners, more advanced users may find the software’s lack of timeline editing functionality limiting. It has the basic toolset to help you get started, but it won’t provide you with total control over the video’s structure, pacing, and flow.

Additionally, the platform only offers 1 minute of free credit for new users before requiring a paid subscription or purchasing additional credits to continue using its services.

Choose the Best AI Video Generator Today!

In conclusion, AI video generators are revolutionizing how we create and consume content, making the process more user-friendly, efficient, and versatile.

From Steve AI’s team-based collaboration feature to DeepBrain’s human-like avatars, Hour One’s API integration, and Elai’s idea-to-video feature, we’ve seen a range of unique capabilities designed to cater to different user needs and preferences.

However, each tool has limitations, whether a lack of advanced capabilities or additional customization options. It’s essential to carefully consider these aspects when choosing the best AI video generator for your specific needs.

Now, it’s time to put these insights into action! Why not start your video creation journey with Powtoon?

With various capabilities and 12-year industry leadership that allows for creating professional-grade, engaging video content, Powtoon is one of the best AI video generators to explore.

Moreover, from animated presentations to explainer videos, the platform extends our understanding of AI beyond just generating videos but also into creating interactive and visually appealing content.

So, try out Powtoon today and experience the power of AI in video creation!

Happy video-making!

The post 10+ Best AI Video Generators of 2024 [Complete Review] appeared first on Powtoon Blog.

Starting a business can be very exciting. It can also be very intimidating. Many aspiring entrepreneurs never actually pursue their business goals simply because they don’t know how to get started.

That doesn’t need to happen to you. The following guide offers essential tips for starting a business in 2023. In addition, it shares relevant business statistics. Familiarizing yourself with these statistics and general business trends can help you position your business for success.

How to Start Your Own Business in 2023: What You Need to Know

Know Why You’re Starting a Small Business

More specifically, strive to identify two reasons why you want to start a business of your own. The first reason can be your personal reason for going down this path.

For example, you might want the experience of being your own boss. Defining your personal motivation for starting a business can help you remain focused and committed when you encounter challenges during the early days of growth.

You also need to determine why your particular idea for a business can offer value to customers. You must identify how your business will fulfill a need the marketplace has not yet fulfilled.

If you can’t come up with this reason for starting a business, it could indicate that your business idea isn’t strong enough to succeed. On the other hand, if you can determine why your business idea has the potential to improve the lives of customers, you may be more confident that your business can stay afloat in the long run. 

Study the Competition

It’s possible that no other business offers the exact same products and services that you plan on offering. This is a good thing. A business is typically more likely to succeed if it can differentiate itself from the competition.

Regardless, even if no other business is offering exactly what you intend to offer, it’s likely other businesses are offering similar products and services. Research those businesses to learn more about their target customers. This may help you more clearly determine who your target customers should be. Additionally, by studying the competition, you may be able to describe what makes your business unique more thoroughly.

Set a Budget

To the best of your ability, calculate how much money you will need to invest into your business during the early days when you likely won’t be bringing much money in. Consider what you will need to spend on equipment, travel, advertising, and other such Investments to arrive at a realistic budget.

Now is also a good time to set up a separate business bank account. Managing your money will be much easier if you separate your personal finances and your business finances.

Seek Investors

Odds are good that you will need outside funding to grow your business. You should thus begin researching potential business investors from the start.

Develop business pitches that will allow you to effectively demonstrate to potential investors why your idea is worth taking a financial chance on. to improve the effectiveness of a business pitch, consider incorporating video and multimedia elements. Doing so could help you pitch your business idea to investors in a more dynamic manner.

Plan Your Online Presence

A business needs an online presence to attract customers in the digital age. To ensure your business hits the ground running, start a website and create social media accounts sooner rather than later.

Generate Valuable Marketing Content

Bill Gates famously predicted that content would play a very significant role in marketing in the digital age when he penned his essay “Content is King” back in 1996. That prediction proved correct.

Surveys indicate that customers across all demographics dislike being blatantly advertised to. Luckily, you can promote your business without coming across as too salesy. Instead of running traditional ads, you can offer valuable content to your potential customers in the form of a blog, podcast, and other such content. 

Think about the types of content that would appeal to your target customer. For example, if you’re selling a line of kitchen tools, content offering cooking tips would naturally provide your customers with value.

Take the time to generate this content early as you begin growing your business. Doing so can help you attract leads from the start.

(Bonus tip: Prioritize creating video content. Research shows that potential customers engage with video content to a greater degree than other types of content, like blogs.)

Business Statistics for 2023: Key Information:

Business statistics to be aware of as you throw your hat into the entrepreneurial ring include:

• Small businesses account for about 90% of companies worldwide. If you automatically assume a small business is at a disadvantage, keep in mind that the vast majority of businesses are small.
• Approximately 50% of small businesses begin as home businesses. You don’t need a professional space to start a professional operation.
• About 44% of small business owners are between the ages of 39 and 54 years. In other words, you can start a successful small business even if you assume you’re too old.
• Most (81%) of small business owners work overtime. You’re not alone if you’re devoting a little more time than expected to starting and running your business.

It’s also critical to remember that starting a business takes time. Many of history’s most iconic entrepreneurs faced struggles when they began developing their ideas. However, they didn’t quit.

Of course, you should have a reasonable exit strategy so you’re not stuck running a business that isn’t delivering the rewards you imagined. That said, you also shouldn’t get discouraged if your growth is slow at first. If you remain focused, you could one day turn your entrepreneurial dreams into a reality.

Generate Video Content for Your Business With Powtoon

Once more, video content can help you attract and engage potential customers effectively. Luckily, with Powtoon, generating high-quality video content is easy, even if you have no video production experience and a small video production budget. Get started by signing up today!

The post Starting Your Own Business in 2023: Essential Steps and Key Statistics appeared first on Powtoon Blog.

If you run a small business, the odds are good you don’t have a large workforce. That means you don’t always have the option of delegating key tasks to other employees. 

This can prevent you from growing your business as efficiently as possible. If you have to handle a wide range of tasks as the owner of your business, your ability to achieve fast growth may be limited.

That doesn’t need to be the case! Smart small business owners know that automating certain tasks can allow them to devote their energies to more important priorities.

Various AI tools can significantly boost your productivity. The following are a few noteworthy examples a small business owner like yourself should be aware of.

ChatGPT

ChatGPT recently made news for setting a record as the fastest-growing consumer app in history. It may be easy to understand why.

ChatGPT is far from perfect, and users should always double-check any information or content it provides. That said, the following are just a few ways a small business owner could potentially use this innovative tool:

• Generating marketing copy
• Easily finding the answers to relevant questions
• Planning social media calendars
• General brainstorming
• Explaining complex topics in simple language, which may be important if the nature of your products and services is somewhat complicated

DALL·E 2

DALL·E 2 comes from the same company that created ChatGPT. It allows users to generate AI art, which could streamline the process of generating certain pieces of marketing content.

Anyword

Anyword is an AI tool that generates ad copy and similar written material for users. Small business owners could experiment with this tool to develop marketing content far more efficiently than they could on their own. 

Any word doesn’t merely generate content. It can also rank and score content using algorithms that predict its performance. This feature could theoretically help business owners optimize the strengths of their marketing content.

Jasper

Jasper is another AI tool through which a user can generate blogs, social media posts, website copy, and more. Along with generating written content, this AI tool can also generate AI images. It may thus help small businesses develop image-centric marketing content if they lack the funds necessary to hire an artist.

6sense Revenue AI

AI tools are helpful for many reasons. One is the fact that AI can analyze data virtually nonstop. This allows it to potentially identify trends that others might miss or overlook.

6sense Revenue AI specifically assists small business owners by curating datasets for revenue teams. Its purpose is to help business owners identify online users who are most likely to become paying customers. Using it could allow businesses to feel more confident they are focusing on the leads who are genuinely worth their time and energy.

Iterable

Surveys and studies consistently indicate that today’s consumers are eager for personalization. Of course, as a business with limited means, personalizing your marketing could be a demanding task.

Iterable may change that. Like other AI tools, it relies on extensive data analysis, helping business owners provide customers with individualized messages. This can result in forging a deeper connection between a customer and a brand. 

Iterable also assists users in harmonizing various communication channels. With Iterable, business owners can reach out to customers through email, SMS, and more. 

Apollo.io

Apollo.io is yet another AI tool that leverages efficient data analysis to help users identify the strongest possible leads. Users have praised the tool for helping them save five to 10 hours a week (and sometimes more) on prospecting tasks. They also state that it generally simplifies the overall sales process. Consider experimenting with it if you find you devote a significant amount of time each week to identifying and nurturing leads.

Descript

Like many AI tools, Descript technically offers a range of features, including video and audio editing capabilities. The feature that may be most appealing to small businesses is the transcription feature.

There are several reasons you may need to transcribe audio. For example, perhaps you regularly meet with your employees or other business partners to discuss key topics. Maybe you record these discussions to transcribe them later.

Transcribing the audio yourself could be very time-consuming. Hiring someone to transcribe it for you can be costly. With Descript, you can use AI to transcribe audio, automating yet another major task.

Lavender

Email remains a very popular and effective marketing channel for small businesses across a range of industries. You may appreciate and understand this. Nevertheless, you might also feel you don’t want to waste your time on email marketing when there’s no guarantee your emails will yield engagement or replies.

Lavender is an AI tool that may be ideal for someone like you. It uses AI to identify any issues with an email that could minimize a sender’s chances of getting a reply before they send it. Lavender also uses AI to help users offer more personalization in their emails, and can even craft the beginning of emails for users. As such, this AI tool may substantially improve the return on investment of your email marketing campaigns.

AutoPod

Video content can play a critical role in your marketing strategy. So can podcasts. Both videos and podcasts give you an opportunity to provide your customers with truly valuable content.

However, both videos and podcasts require editing. This may take a lot of time. AutoPod helps by using AI to simplify the video and podcast editing processes. Consider using it to improve your content marketing efforts.

AI Tools Make Running a Small Business Easier

Naturally, you may not have used for all the AI tools on this list. However, the odds are good that at least a few of them have the potential to save you a lot of time and money in the long run. Experiment with the options that interest you to learn more about how they can help.

Create Impressive Video Content With Powtoon

AI may help you edit video content, but you still have to produce it first. That’s where Powtoon comes in. Thanks to templates and other such resources, Powtoon makes producing pro-quality video content a breeze, even if you have a small video marketing budget and next to no video production experience. Sign up today to learn more!

The post 10 Must-Have AI Tools for Startups & Small Businesses  appeared first on Powtoon Blog.

In the realm of social media marketing,  the significance of incorporating subtitles in videos cannot be overlooked. Videos have become one of the most effective ways for businesses and creators to connect with their audiences. Social media platforms like Instagram, Facebook, and Youtube, have made it easier than ever to create and share videos, but incorporating subtitles can take your video marketing strategy to the next level. With the rise of autoplay videos, adding subtitles can help capture the attention of viewers and encourage them to engage with your content. They also make your content accessible to a wider audience, increasing the reach of your social media presence and driving more engagement.

In short, subtitles are a crucial component of any successful social media marketing campaign that utilizes video content. Let’s look at some reasons why subtitles are such a powerful tool in 2023. 

Accessibility

Adding captions has become an indispensable tool for making videos accessible to a wider audience. They can help individuals who are deaf or hard of hearing understand the message conveyed in the video, as well as benefit viewers in noisy environments or those who prefer to watch videos without audio. 

Have a look at these mind-blowing statistics:

• 50% of Americans watch content with subtitles most of the time. 
• 62% of Americans use subtitles more on streaming services than on regular TV.

It’s worth noting that 57% of viewers watch content in public, and this figure jumps to 74% for Gen Z, making subtitles even more crucial for reaching and engaging with your audience.

By incorporating subtitles into your videos, you can ensure that your content is accessible to a wider audience and promote engagement across all social media platforms. With Powtoon, adding subtitles to each slide is effortless. All you need to do is click on the text icon on the left side of the screen, select “add subtitles,” type in your text, and you’re videos are ready to shine! 

Perfect For Viewer Multitasking

In today’s fast-paced world, people are always juggling multiple tasks and responsibilities. With subtitles, viewers can catch important information and keep up with the content even while multitasking. So, when you upload a video on social media make sure you incorporate them into your videos. They’re the secret sauce that can make your content more appealing and help you convey your message even more clearer.

No More Language Barriers

Language barriers can be a major obstacle in communication, both in person and online. However, subtitles can be a lifesaver when it comes to bridging the gap between different languages. By adding them to videos, creators can help their content reach a wider audience, breaking down language barriers and making their messages accessible to everyone. There are countless examples of how subtitles have helped videos be accessible in different languages, from Youtube and Facebook videos to foreign films and TV shows to online tutorials and educational content. 

Increases Retention

Not only do subtitles break down language barriers, but they can also help with retention. By reading along with a video, viewers can reinforce their comprehension and retention of the material. It’s like having a personal study guide right on your screen! Subtitles can also help keep viewers engaged, preventing their attention from wandering and ensuring that they don’t miss any important information. Whether you’re creating educational content, marketing content,  or entertainment, adding subtitles can help improve retention and engagement.

Better Engagement

Speaking of engagement. Are you tired of your social media videos failing to grab your audience’s attention? Look no further than the power of captions! Not only do captions make videos more accessible to a wider audience, but they also help make bite-sized social media videos like TikTok and Instagram videos more attention-grabbing. Research from PLYMedia shows that videos with captions receive 40% more views than those without. By catering to viewers who prefer to watch videos without sound, captions ensure that your message gets across loud and clear. From viral TikTok and Instagram videos with hilarious captions to visually stunning animations with easily readable captions on Youtube, the possibilities are endless.

Improves SEO

Subtitles can also improve the search engine optimization (SEO) of your media content. This is particularly important for social media platforms like Facebook and Instagram and Youtube, where videos are often shared and viewed by millions of users. Captioned videos have become an increasingly popular option on social media as they make it easier for Instagram users to understand and engage with video content.

From an SEO standpoint, subtitles can also make videos more easily searchable on these platforms. By adding captions to Facebook videos or Instagram videos, the content is made more accessible to search engine crawlers. The captions provide additional metadata for search engines to index, which can help the video rank higher in search results. This means that videos with subtitles are more likely to be discovered and viewed by a wider audience, ultimately leading to increased engagement and visibility for your media content. 

Increases Brand Awareness

Subtitles offer a unique opportunity for organizations and creators to promote their brands in their videos. By including their name or logo in the subtitles, they can increase brand awareness and recognition among viewers. This is especially important for social media videos, where attention spans are short and competition is high. The consistent presence of a brand’s name or logo in the subtitles can help establish the brand’s identity and make it more memorable. Additionally, subtitles can be customized to match a brand’s style and color palette, further reinforcing brand recognition.

A Cost-Effective Solution 

Subtitles have become a cost-effective solution for businesses and creators who want to reach a wider audience through video ads or other media content. Subtitles are not limited by language barriers, allowing media content to reach global audiences without the need for costly translations. Rather than investing in expensive dubbing or translation services, video captioning can be achieved through a simple transcription process. Transcription services can provide accurate and high-quality transcriptions that can be easily added as subtitles to videos. 

If you’re looking to add captions to your marketing videos, Powtoon Studio has you covered. With this feature, you can manually add captions to your videos directly on the platform. Easily customize the timing, font, and color of your subtitles, ensuring that they are consistent with your brand’s style.

How Does It Work For Different Platforms? 

LinkedIn Videos: Creating LinkedIn videos with Powtoon is a simple and efficient process. With Powtoon’s customizable templates, you can quickly create engaging videos that are tailored to your audience. To add captions to your LinkedIn videos, you have two options: you can either edit them directly in Powtoon Studio or upload the video with a separate SRT file later.  With Powtoon you can customize the subtitles for your videos so that they match your brand’s style and messaging. If you choose not to add subtitles directly in Powtoon, make sure to attach an SRT (SubRip Subtitle) file to your video before sharing it on LinkedIn. This will allow viewers to read the closed captions while watching your video, making it more accessible to those with hearing impairments or who prefer to watch videos with subtitles.

Facebook Videos: Ready to make Facebook videos that engage and entertain your audience on social media? Powtoon’s Facebook videos can help increase traffic and enhance your online presence. With the added benefit of subtitles, your videos will become more accessible, making it easier to reach a wider audience. Our platform allows businesses to create snackable video content that will ignite brand obsession and help drive conversions. Add your subtitles manually directly in the Powtoon studio or upload a separate SRT file later on Facebook. To add your file, upload your video to Facebook, click on Edit Video, and navigate to the “Captions” tab. Then, simply click to Upload SRT File and upload the file you created. Set the default language to the one you’ve written your captions in and Save.

Tip: You can even add captions to a past Facebook Live Video.

Youtube Videos: Creating engaging YouTube videos on Powtoon is easy and fun. With its user-friendly interface and customizable templates, Powtoon offers a variety of features that can help you create professional-looking animations, explainer videos, How-Tos, and more. Adding subtitles to your YouTube videos is also a breeze. Just add them directly on each Powtoon slide. If you forgot to add in your subtitles in the Powtoon Studio you can always go back and add them later. You can also choose to do it directly on Youtube. Just sign in to your Youtube account and select “Subtitles” from the left menu. Choose the video you want to edit, select your language, and click “Add” under subtitles. Alternatively, you can also add subtitles and captions during the upload process.

Reach a Wider Audience With Powtoon

Regardless of the type of videos you create or the social media channels you use to share them, it’s crucial to keep your audience in mind. One effective way to improve accessibility, engagement, and reach is by adding subtitles to your social media videos. With Powtoon creating professional-looking videos and adding subtitles is easy. Sign up for Powtoon today and start creating videos that leave a lasting impression!

The post Why You Need Subtitles on Your Social Media Videos appeared first on Powtoon Blog.

Creating videos for your business on a budget can be a daunting task, especially when it comes to video production prices. Depending on the type of video you want to create and the level of production quality you’re aiming for, video production costs can add up quickly.

Fortunately, creating and editing videos doesn’t have to be expensive. With the right tips on video editing and production, along with quality video editing software, producing professional video content can be more affordable and easier than you might think.

With video editing software like Powtoon, you can create professional-looking videos without the need for expensive production companies or high-end equipment. Powtoon provides a range of tools and templates that make it easy to create engaging and effective videos, even if you have no previous video editing experience.

Ultimately, creating and editing video content for your business doesn’t have to be a costly endeavor. With the right tools and resources, you can produce high-quality videos that effectively represent your brand, right on your desktop without breaking the bank.

Why Creating Video Content is an Important Part of a Marketing Strategy

Regardless of your industry or niche, you can’t ignore the potential value that video marketing can deliver for your brand. Research indicates that creating video content is a critical component of a marketing strategy in the digital age for the following key reasons:

• Video content is more engaging for potential customers and clients than other forms of digital media, creating a higher level of interest in what you’re offering. A viewer may actively engage with a piece of film content while a reader might only casually browse an article, blog post, etc.
• Videos can be easily shared on various social media outlets, creating opportunities to reach a much wider audience with your message. 
• By creating videos, you can showcase your products and services in a more engaging manner than in written or static visuals, creating an emotional connection with your audience. 
• Videos provide another layer of credibility for your brand, showing potential customers that you have the knowledge and skills to create professional-looking content. 
• You can use videos as part of creating a stronger customer relationship and loyalty, creating an ongoing dialogue with your audience. 

Why Creating Video Content Yourself is Wise

You may be tempted to hire an outside producer to create budget video content for you. This could be a mistake. The benefits of creating your own marketing videos include:

• You know your product and services better than any production company, making it easier for you to create content that communicates the right message to potential customers 
• You have complete control over the content creation process, allowing you to make sure the video is an accurate representation of your brand 
• By creating videos yourself, you save on the high production budget of a production company. You can also use video content to create a personal connection with your audience, for example through Youtube video series. Creating an ongoing dialogue increases customer loyalty and engagement. 

Tips for Lowering Video Production Costs

For all the potential benefits of creating video content, many businesses are deterred by the cost associated with creating videos. However, there are numerous ways to create professional-looking videos that don’t require spending more than you can afford. Here are a few budget-friendly tips for creating video content for your business: 

• Try creating simple, short videos using basic equipment. You don’t need expensive cameras and lighting rigs in order to create effective video content; oftentimes, a smartphone or laptop webcam is sufficient for creating shorter videos with clear audio and visuals. 
• Don’t forget free stock video footage and images. There are numerous websites that offer royalty-free video footage and images that you can use to create more professional-looking videos without creating content from scratch. Sometimes, you may need to provide an image credit to use a certain picture, but that’s the extent of the “payment” you will need to make to anyone.
• Look for low-cost editing software options. You don’t need expensive, full-featured video production software to edit your videos; there are plenty of options on the market for video editing on a budget. Just be sure to test a video editor before committing to one if you have the opportunity to do so. Even if the price is right, if a video editor doesn’t serve your needs, it isn’t worth your money.
• Utilize online resources for creating motion graphics and special effects. If you’re looking to add extra impact to your videos, there is a wealth of online tutorials available for creating motion graphics and other special effects without breaking the bank or needing advanced technical skills. 
• Consider where you will post a video to determine how much you need to spend on producing it. For example, if you’re producing an advertisement that you will share on YouTube and through paid social media ads, you may want to invest a certain amount of time and money to ensure the finished product is as high-quality as it should be. On the other hand, if you’re merely creating a quick video for an Instagram post, you may be able to get away with simply shooting the content on your phone.
• Spend as much time as possible on planning your film before shooting it. This is one of the cardinal rules of making movies, and it also applies when shooting videos for a small business. Basically, the more time you waste on the day of production, the more money you will ultimately spend. If you come prepared with a script, storyboard, and other such pre-production materials, you’ll be more likely to stay within your intended production budget.
• Look for a film budget template online that can potentially help you determine how you will allocate funds. If you have limited experience with video production and video editing, it’s understandable that you might not know how much money you should expect to spend on this type of project. Working with a budget template can make it easier for you to determine what constitutes a reasonable amount of money to devote to your video production needs.

Powtoon Makes Budget Video Production Easy

Video production budgeting may not be your only concern when developing a video marketing strategy. Along with factoring in video production costs, you may understandably wonder whether you have the tools and experience necessary to create your own videos.

Powtoon was designed specifically for people like you and businesses like yours. Powtoon allows you to affordably and easily create impressive video content on a budget and for your brand through such tools and resources as:

• Templates: Video content comes in a variety of forms. They include marketing videos, training videos, sales videos, and more. Powtoon offers numerous templates for a wide range of video styles, such as whiteboard explainer videos, animated videos, cartoon-style videos, and more! These stunning and easily customizable templates will save you a lot of time and money on video production.
• Animations: Creating animated videos allows you to develop a brand while also capturing your audience’s attention with dynamic images and graphics. With Powtoon, you can create affordable animated videos without sacrificing quality.
• Integrations: Powtoon offers integrations for social media platforms, PowerPoint, PhotoShop, video content communities, and numerous other tools and platforms, streamlining the video production, distribution, and marketing processes. Depending on the specific integration you’re using, these resources can simplify both the video production and the video editing processes.
• Content Library: Although Powtoon is an affordable and intuitive tool that many find easy to use even when their video production experience is minimal, users nevertheless benefit from Powtoon’s library of blogs, tutorials, eBooks, infographics, and more, all of which serve to simplify the process of using what is already a simple video production and editing platform. By taking advantage of these resources, users can save time learning how to navigate Powtoon. Time saved translates to money saved.
• Small business solutions: If you’re seeking tools for video editing on a budget and budget video production, it’s likely your business is relatively small. Fortunately, Powtoon offers solutions designed specifically for small businesses. It’s also a versatile all-in-one resource. Whether you’re producing a YouTube video, Instagram video, or virtually any other type of video content for your small business, Powtoon offers just about everything a marketer needs to take advantage of the many advantages video offers. 

These are just a few of the ways Powtoon makes creating videos on a budget easy for users. To learn more about how Powtoon can help you create low-cost videos without sacrificing quality, sign up for free today!

The post How to Create Videos for Your Business on a Budget appeared first on Powtoon Blog.

Over recent years, the consumption of video content has skyrocketed, and video creation has become one of the most popular and successful methods for industries to reach and captivate audiences across various digital spaces. People spend so much of their personal time on the internet and social media, and using these spaces can attract potential customers, increase sales, and immensely boost brand awareness. 

91% of businesses are using video as a marketing tool in 2023, and 92% of marketers reported that video gives them a positive ROI. 

Creating videos for your business is clearly a no-brainer, but choosing the type of video to create can sometimes prove to be trickier than expected. 

So let’s explore the most successful types of video content and help you discover which is best suited for your business.

Explainer Videos

Explainer videos do exactly that. They explain your company’s product or service to your targeted audience. These types of videos have been recorded to be one of the most popular short marketing videos out there, with 70% of companies reporting creating them. However, these bite-sized videos are not only extremely popular among marketers but also loved by consumers. 96% of people report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase.

Explainer videos can be shared on social media or placed on your product or landing page. You can create animated explainer videos or whiteboard videos. Feel free to check one of our most popular marketing and advertising video template, the Meet Jane Explainer! This story follows Jane, your potential client, as she struggles with a problem & discovers your brand’s solution. 

Promotional Videos

Another content marketing idea is promotional video ads. They are short ads that showcase your product or service and can be stunning visual demonstrations. They are excellent at boosting brand awareness, should be short and eye-catching, and, most importantly, show the value and benefits of your product. With Powtoon’s easy-to-use marketing templates, you can create stunning marketing videos that other marketers can only dream of.

Tutorial Videos

Tutorial videos are how-to-videos that teach your clients how to use your products and services. “How-tos” provide free information about your product and are a great way to engage with your consumers and users. “How to videos” are super popular on Youtube and help build brand awareness. Whether you choose to post them on a hub, a Youtube channel, or any other social media account, “how-to tutorials” are impactful video content marketing.

Product Demonstrations

Product demonstration videos or product video examples are an effective tool to show specific features of a product or service and let users understand the product or service before making a purchase decision. Life product demos can be extremely time-consuming and exhausting. Creating these short demo films can be an effective way of introducing a new platform, website, or product in a fun and engaging way while also allowing the user to access the video whenever or wherever. Check out these incredible sales templates that will help you create awesome product demonstrations.  

Testimonial Videos

Testimonial videos are one of the most valuable types of video content for small businesses, as they provide social proof for other clients. They build trust in the viewer and can also help boost conversions by showcasing happy clients who have had success using your product or service. Testimonials function great as online videos for Instagram, LinkedIn, and even TikTok.

Brand Videos

Brand videos are also a must-have in your video marketing strategy. A brand video is a personalized business video that helps establish an emotional connection with your clients and makes them more likely to purchase from you. Introduce your company’s product, mission, values, and culture and create a memorable impression on your target audience. With Powtoon you get to customize your templates and characters by adding your logo or brand colors in minutes.

FAQ Videos

FAQ videos serve to answer commonly asked questions about your product or service. This type of video content for small businesses will boost your customer support and help reduce the amount of time spent answering customer emails and other inquiries. 

Onboarding Videos

Onboarding videos can help new customers get the most out of their experience with your product or service. Onboarding videos can also be used to introduce new hires to the company. This may boost employee engagement.

Live Videos

Live videos let you engage with your existing and potential customers in real time. They can help to build relationships and create a more personal connection with customers. 

DIY Videos

DIY videos may showcase the creative side of your business. This type of content is great video marketing and can help to build trust and loyalty with customers by showing that you want to empower them. DIY tutorials are also a great way to demonstrate how easy it is to use your products or services. 

Behind-the-Scenes Videos

Behind-the-scenes videos provide insight into the company culture, values, and people behind the product or service. They help customers feel more connected to your brand and create an emotional connection that leads to higher customer retention rates. 

Event Promotion Videos

These videos serve to generate interest and excitement for an upcoming event your small business may be hosting. They can spread the word about the event, increase ticket sales, and even boost attendance. 

Educational Videos

Educational content is extremely powerful these days. Educating customers through video content is an effective way to build trust and loyalty with them. Educational videos offer helpful information that customers wouldn’t normally get from sales or marketing materials. Thus, they establish your brand’s authority.

Interview Videos

Interview videos let you showcase the people behind your product or service, as well as key customers and partners. They can provide valuable insights into how your product or service is impacting the lives of customers and help build trust with potential buyers. 

Case Study Videos

Case study videos demonstrate the success that customers have had with your product or service. This type of content provides valuable information about why customers chose your product, how it solved their problems, and what impact it has had on their business. 

Company News Videos

Company news videos of a dynamic means of announcing exciting updates and milestones. They can be used to build excitement and loyalty with existing customers, as well as draw in new ones. They may also be useful as tools for internal communications.

Sales Pitch Videos

Sales pitch videos let you quickly and effectively introduce potential customers to what your product or service can do for them. These videos should be short, informative, and persuasive. 

Humorous Videos

Humorous videos offer a simple way to make an emotional connection with customers and stand out from the competition.

Investor Videos

Investor videos are another great video marketing idea and can show potential investors the value of your product or service. They can provide valuable information about the company’s vision, financial projections, and competitive advantage. 

Employee Thank You Videos

Employee thank you videos give you the chance to show appreciation for your team members. They can help to boost morale and create an enjoyable work environment. 

Social Media Marketing Videos

Social media marketing videos are a great way to engage with customers and build relationships. These videos should be creative, compelling, and optimized for each platform you’re using. 

Powtoon Makes Generating Videos for Small Businesses Easy

Whether you need to make small business videos for your marketing campaign or social media platform, don’t make the mistake of assuming you need years of video production experience or a substantial video budget to take advantage of this powerful tool. Powtoon offers templates to create top-performing video content and simplifies the process for beginners and experts alike. Get started for free today!

The post Types of Video Content for Small Businesses appeared first on Powtoon Blog.

So you want to create an animation huh? And now you are scrolling through the internet trying to find the best animation tool in 2023. Well done for taking the time and checking “what the best tools for something” is. That’s my go-to strategy too.

So here goes. If you’re making animations, animated graphics, videos for youtube, animation projects, gifs, or any type of animated videos there are a few choices, but most of them… you know… suck!

There are a few that make the grade. Let me list them for you.

1. Powtoon – Animated Design and Video Maker

Difficulty Level: Beginners, Intermediate, and Advanced

My review: Powtoon is my personal top choice, why? It’s cloud-based, it’s a design too, and on top of that a video maker. That means you don’t have to download anything and it has – literally – the only custom animated character maker tool in the market. Don’t get me wrong – if you’re into stick figures or a pro looking for Disney-type stuff (although it comes pretty close), you’re free to choose a different animation tool. But this tool is simply incredible. You can create completely customized animated characters which move and do tons of poses. There are literary infinite character builder styles available, so you can generate 100s of styles (probably even more).

As a bonus, Powtoon offers users an extensive templates gallery, hundreds of different characters, animations, and effects. It’s like Canva but for online animations. On Powtoon you can use your animations to construct presentations, short movies, or even gifs. All of your creations can be easily exported into videos, jpg, and of course mp4. Powtoon is a great option for businesses, educators, and anyone looking to create animations.

It’s simply one of the best software tools to create free animation. I Love it!

2. Adobe Animate

Difficulty Level: Advanced

My review: Adobe’s animation software is a popular choice among professionals in the animation industry. It offers advanced features such as motion graphics, character rigging, and traditional hand-drawn animation tools.

Adobe Animate is a powerful animation software that offers a wide range of features, making it suitable for proficient intermediate and professional animators. It has a robust timeline editor, allowing you to create complex animations with ease. Additionally, Adobe Animate offers a wide range of tools, such as a brush tool, vector art, and motion tweening, making it a great choice for creating 2D and 3D animations. Adobe Animate is suitable for both beginners and advanced users.

Overall, Adobe Animate is a great option due to its extensive selection of features and tools, making it suitable for a wide range of proficiency levels. Additionally, Adobe Animate offers plenty of tutorials and resources, making it easy to learn the basics and create stunning animations. Furthermore, Adobe Animate offers an extensive variety of royalty-free music and sound effects, making it easy to add the perfect soundtrack to your animations.

3. Toon Boom Harmony

Difficulty Level: Advanced

My review: Toon Boom Harmony is used by studios and animators around the world to create high-quality 2D animations for television and film. It offers a variety of powerful animation tools, including a bone rigging system and advanced camera controls. It also has a library of pre-made characters and objects, so you can get started quickly.

4. Blender

Difficulty Level: Intermediate and Advanced ( steeper learning curve and requires a good understanding of 3D animation)

My review: Blender is a free and open-source 3D animation and modeling software. It is a great option for those looking to create 3D animations, as it offers a wide range of features and is constantly being updated with new features and improvements. With Blender, you can create animations for video games, movies, and more – but it does have a learning curve.

5. Moho – Moho (formerly Anime Studio)

Difficulty Level: Beginner and Intermediate

My review: Moho is a 2D animation software that is designed for both professional animators and hobbyists. It offers a wide range of tools and features, including a bone rigging system, motion tracking, and lip-syncing tools, making it a great option for creating 2D animations. Moho is suitable for beginners and intermediate users.

Overall winner

In my opinion, Powtoon is the best tool to make animation in 2023. Due to its ease of use and wide range of features, Powtoon allows you to seamlessly create engaging content. It is suitable for beginners, professionals, and anyone in between. With its drag-and-drop interface, you can quickly create good animations with minimal effort. It also offers a wide range of ready-made templates, allowing you to customize your animations to fit your needs. Powtoon’s extensive library of royalty-free music and sound effects makes it easy to find the perfect soundtrack for any animation.

So what are you waiting for? Start creating stunning, professional-looking videos that make people say WOW! Sign up to Powtoon and let the magic happen!

The post 5 Best Tools to Make Animation in 2023 appeared first on Powtoon Blog.

It might seem daunting to create content and edit a video to make it look professional and engaging. But I’ll let you in on a little secret! If you are working with the right software, software that is simple and easy to use that produces professional results every time, video creation and editing is going to become your new hobby and only mode of communication! 

And that’s where Powtoon comes in! Ranked highly by G2, one of the top peer-to-peer review sites, we are proud to announce that Powtoon has been granted multiple awards across a variety of categories in the creation space. 

So why not use one of the industry leaders in video content and creation to transform your communications. Here’s a look at what Powtoon is ranking for:

Content Creation

What is at the core of any video? It isn’t the animation and the fun colors and sounds, but the actual content itself. You want to make sure that the software you are working with either provides inspiration or can service the amount of content you wish to include in your video. Whether you have a pre-existing idea or need a little bit of guidance, content is key! 

Powtoon has been awarded as both a leader and high performer in content! Powtoon received the award for Enterprise Leader for Content Creation as well as being a High Performer for E-Learning Content. 

Presentation Quality 

It is the presentation software which allows businesses and clients to create clear, engaging and informative presentations, an important tool for any enterprise. When creating a presentation or video demonstration, don’t settle for less than the professional and quality outcomes. 

The key is having an easy-to-use software if you are a beginner video creator, as well as a software that provides experts with everything they need to produce a quality video. You want to make sure that the download quality is clear and precise.

Look no further than Powtoon, awarded High Performer Enterprise for Presentation. 

Animation

What is the most enjoyable part of creating a video? Adding in all the animation – the twists and turns, the ups and downs, the appearances and disappearances. Animation is what dazzles, excites and engages your audience, keeping them entertained and informed. You want to make sure the video presentation platform you have selected provides you an endless variety of animation options that give your video that little extra something.  

And who better to be awarded Leader in Animation than Powtoon! Powtoon prides itself on its endless animation possibilities, growing from the most simple movements to intrinsic motions of objects, customized characters, text and more, integrating a variety of styles and themes to suit any need. 

Course Authoring 

The time has come to shred all those long documents that put people to sleep! Excite your new employees, prospective clients and more with video presentations. Prepare educational material courses, whether it is onboarding a new employee or a demonstration of a new IT software. Ditch the documents and create videos, and revolutionize your general communications to be more accessible and easily understood. 

And what is the best platform to use for course authoring? Powtoon! Awarded Leader in Course Authoring! 

Start working with the best!

Start your video content and creation journey now, with one of the industry’s leading platforms, Powtoon! Go on! You will never look back! 

The post Powtoon Leads G2’s Best Software Awards in 2022 appeared first on Powtoon Blog.

Have you ever found yourself needing to constantly explain the ins and outs of your company, whether through long conversations and lengthy emails? Do you find you sometimes have to repeat yourself multiple times? Is there a way to explain your business in a way that is clear and engaging at the same time? 

Yes, and that is by way of having an explainer video for your company!

Explainer videos for your business are light, fun and informative. It was surveyed that 96% of people watch explainer videos to learn more about a product or company, and 86% are convinced to purchase the product or service. When it comes to explainer videos, however, you need to ensure that you have the right style video to reflect your business. But how do you know what is the correct video style that will best represent your business?

Luckily for you, Powtoon offers an array of templates, covering every area of every business, and in this article, with the help of Powtoon, I will guide you through the process of choosing the best explainer video style for your business. 

Cartoon Style

Cartoon style, or graphic animation, is a playful and lighthearted video style. It is an expressive way to tell a story through characters and a means of humanizing your brand or business. With cartoon style you have the ability to give your business a persona, and create characters that reflect your target market, which is an additional means of building trust between the audience and the business, whilst also leaving a lasting impression. 

The cartoon style is recommended for small businesses and startups, as through this explainer video style, the company can explain a complex problem whilst being able to portray their simple solution through cartoon animation. 

Whiteboard animation

Whiteboard animation is a unique style of conveying information in a way that is captivating and educational. This explainer video style keeps information simple, clean and clear whilst engaging the viewer through the transitions being drawn or written in the video. Complex topics are easy to understand through this style, and it can be done through combining drawings of characters, graphs and words. 

The whiteboard animation style is suitable for marketing agencies and IT companies who wish to convey complex information in a way that is simple yet effective. 

Infographic video style

The infographic explainer video style is ideal for a company needing to present statistical data in a way that is entertaining. Numbers and statistics don’t have to be dull, when it can be combined with animations and audio, transforming the video into one that is more enticing to audiences. It also allows for coherence and understanding of all the data being 

portrayed in the video, putting into better light what the business does. 

This video explainer style is suited toward financial institutions and educational institutions, who need numbers, data and statistics to help show the growth and value of their company to users.

Screen Capture 

Screen capturing is an interactive style of video which allows you to record your screen and present it as a video to your audience. Through screen capturing, if you make the decision to include your own camera in the recording, made possible through Powtoon Capture, it helps actualise and humanize the company through seeing real life presentations. Screen capturing is a style that is unique and engaging and doesn’t allow for any miscommunication to occur. 

Using screen capture as an explainer video style is suitable for educational institutions and businesses looking to help guide users in using their product or service.   

Real Style

The Real style video is an excellent explainer video style, as through a selection of images and videos, your company can express itself in a realistic and relatable manner to the viewer. The Real style keeps your company looking professional whilst also being creative with animations and transitions in the video. 

The Real style is effective for businesses looking to maintain a professional image and clean look.

Start Revamping your Landing Page!

Start creating your explainer video by choosing the ideal style for your business which Powtoon has to offer! 

The post What is the best explainer video style for your business? appeared first on Powtoon Blog.